Türkiye targets $70 billion in tourism revenue in 2027

Türkiye aims to rank as the world's sixth-highest-earning country in tourism under the draft 2027 central government budget, which allocates $244.5 million to the sector, up from $188.4 million this year. A report says the funding aligns with Ankara's Medium-Term Program and its tourism revenue targets.

The targets set tourism revenue at $70 billion in 2027, $73.5 billion in 2028 and $78.5 billion in 2029. Türkiye posted a record $65.2 billion in tourism revenue last year. However, the initial 2026 target of $68 billion was revised down to $65 billion due to ongoing conflicts between Russia and Ukraine and tensions in the Middle East.

According to World Tourism Organization data, the country is expected to move from a projected seventh place this year to sixth in 2027 as revenues rise. If the $70 billion target is met, it is projected to reach fifth place by 2028. Since 2017, Türkiye has climbed from 15th to seventh in global tourism revenue and from eighth to fourth in total tourist arrivals.