Uzbekistan introduces new rules for advertising SMS and calls

New rules on advertising SMS messages and calls take effect in Uzbekistan from November 1. Companies and mobile operators may send advertising messages to subscribers only with the users' prior consent. Consent must be given in writing or electronically. The requirement applies to organisations and individuals that use mobile communications for advertising mailings.

The new rules also set time restrictions on advertising contacts. Advertising calls and SMS messages sent over mobile networks are prohibited between 18:00 and 09:00. Subscribers will be able to decide for themselves whether they want to receive such messages and calls. Users who wish to refuse advertising can ask their mobile operator to set a block, and they can limit advertising fully or partially.

Companies carrying out mass advertising mailings must register the systems they use in a state registry for personal data processing. Violations of the new requirements carry liability. The document also provides that from October 1, 2026, when citizens' personal data change, the information must be automatically updated in all relevant state databases through the interagency data exchange system.